The marriage of luxury brands and K-pop stars continues, as global luxury labels strive to solidify their strength in the important Asian market, as well as take advantage of the stars’ worldwide popularity. For the most part, the relationships are pure brand ambassadorships, with the singers posting on social media to their vast followings, appearing […]
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Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
Mother-Daughter Design
The “mini-me” trend in high-end fashion—in which the design of children’s apparel, even for toddlers, emulates the look of adult pieces—goes back more than two decades. But it has been gaining traction over the past five years, driven in part by social media shots of celebrities’ and influencers’ children and their fashion-forward style choices, as […]