A notable trend in the beauty industry in recent years has been the rise of technology-powered devices that are billed as advantageous for beauty and wellness, especially in the skin-, nail-, and haircare categories. Some examples include tools featuring red- and blue-light therapy, dermaplaning, smart cleaning technology, microcurrent and microneedling, intense pulsed light (IPL), and […]
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Competitive Advantage
Thanks at least in part to the rise in board games’ popularity during the pandemic, corporate and fashion marketers have gravitated to this category. Several have recently created limited-edition board game releases as a means to promote their brands: Vivetta Ponti, an emerging Italian designer, paired with Mattel’s new collaborations platform, Mattel Creations, for a […]