As consumers in the northern hemisphere anticipate the approach of autumn, peak season for hayrides, apple orchards, pumpkin patches, and other agri-entertainment, it seems like a good time to take a look at a somewhat under-the-radar but not uncommon form of experiential initiative—namely, the corn maze. For consumers, seeing their favorite characters or other IP […]
Tag Archives | American Heart Association
A Tumultuous Month for Meal Kits
A lot has happened in the constantly changing meal kit space in the last month or so, with some developments positive and some challenging. Taken together, these recent news items provide a snapshot of the current status of the meal kit business. This remains a category of interest to many licensors, especially in the celebrity, […]