In the last year, fashion brands have been actively looking to the kids’ sector for growth opportunities, often by expanding their children’s businesses—or entering this sector for the first time—through licensing: Superdry got into the kids’ space in a licensing deal with U.K. retailer Next, announced earlier this month. The 95-piece collection, which Next will […]
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A Pas De Deux of Fashion and Dance
Fashion designers and labels have long worked with major ballet and modern dance companies to create custom costumes for specific dance performances. Over the past few years, the two groups have increasingly been getting together to bring the dance organizations’ brand names to consumers through apparel, accessories, and/or footwear collections. These pairings fit snugly into […]
20/20 Vision for Licensed Eyewear
In some industries, licenses come and go, depending on property and product trends at any given time. An exception is the eyewear industry, especially the luxury component, where licensing is a consistent staple. Most deals are global and long-lasting, and contract renewals are in the news as much or more than new agreements. Here’s a […]