Two toy-industry deals announced this month, for the fighting franchises WWE and UFC, respectively, are the latest of a number of agreements in this space to launch over the last couple of years. In addition to the loyal family audience attracted to the leading properties, fighting-related IPs offer a clear play pattern that makes them […]
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Wrestling Groups Pin Down New Deals
Last week WWE announced a multifaceted partnership with Fanatics. This is just the latest in a string of initiatives that have surfaced in the past year or so involving wrestling-related IP. Properties and brands at the forefront include: WWE. Its long-term, global deal with Fanatics encompasses e-commerce (including a reintroduction of the WWE Shop); licensed […]