Celebrities have been lending their names, taste preferences, and sometimes financial backing to the canned cocktail category for at least five years in a noticeable way, and the sector has really been gaining steam in the last year or two. The increase in celebrities’ collaborative offerings has mirrored growth in the ready-to-drink cocktail category in […]
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A Bundle of Energy Drinks
Celebrities—especially those known primarily as social media influencers—are increasingly hitting the energy drinks, both in their personal lives and through licensing deals, or other forms of partnership, with energy drink companies. Most of the collaborative products tend to be limited-edition, co-branded flavors rather than long-term lines. And some of the pairings take the form of […]