Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]
Tag Archives | Alice in Wonderland
Parallel Lines
The foundation of the licensing business is the existence of unique, legally protected properties that create a real point of difference for licensees. As a number of current initiatives attest, however, it is possible to oversee a viable licensing program even when full copyright or trademark protection is impossible. The vagaries of international trademark law […]