A number of licensed products were introduced in 2016 and 2017 with crowdfunding campaigns supporting the launch. The examples below, all offered through Kickstarter, show how this platform is particularly suited to merchandise that appeals (for the most part) to an audience of male teens and young men: Gamebrand debuted a gamer smartwatch featuring classic […]
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Crowdfunding in the Licensing Business
New research on crowdfunding and its use by the licensing community was presented for the first time as part of the Licensing University panel “Crowdfunding: A How-To for Licensors and Licensees” at Licensing International Expo in Las Vegas this week. Some highlights: Rewards-based crowdfunding, in which financial backers receive some sort of material reward for […]