Girl power continues to be a strong theme among entertainment/character properties for all ages, with new examples still entering the market and a number of ongoing initiatives performing well at retail. The trend takes a number of forms: Properties with casts featuring multiple female lead characters, such as Genius Brands’ SpacePop. Properties with female characters […]
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A Starring Role for Single Episodes
Entertainment IP owners are keeping their licensing programs fresh by developing limited merchandise arrays based on specific episodes of their TV series. A number of factors dictate the viability of these efforts: Unexpected demand. Cartoon Network licensee Cryptozoic created a board game called Card Wars, which brought to life a game played in a breakout […]