Tire companies have long extended their brands into the footwear category, not only lending their names to the collaborative shoe lines, but also providing rubber for the soles. In many cases, their brand name appears only on the bottom of the shoe. Some examples: Michelin’s footwear licensing business includes hiking boots, athletic shoes, non-slip shoes […]
Tag Archives | Adidas
Satisfying the Sneakerheads
Licensing in the athletic shoe segment is far more diverse than in the past, when sporting goods brands, athletes, fashion labels, and kids’ characters accounted for the bulk of activity. Over the past 10 to 15 years or so, the category has become more and more important for properties as diverse as musicians, celebrities, artists, […]