Consumers have been boosting their purchases of sporting goods and outdoors products during the pandemic, as they search for ways to exercise safely, look to break up their homebound routines with activities outside, and, in some cases, address their fears in a turbulent time. Total retail sales of sporting goods in June 2020 were up […]
Tag Archives | Academy Sports
Gun Brand Licensing in a Polarized Landscape
By Karen Raugust on October 28, 2019 in Corporate brands, Licensing, Politics/social movements, Sporting goods
Last week, the U.S. government submitted a court filing that assigned responsibility to Academy Sports, a sporting goods discount chain with more than 250 stores in 16 states, for contributing to a church shooting in Texas in 2017. The retailer had sold the shooter the semi-automatic rifle and high-capacity magazine used in the shooting. The […]