As another school year begins, the Nikes and Adidas of the world are releasing fresh new items as part of their new and ongoing deals for collegiate sportswear and related merchandise. At the same time, streetwear and other fashion labels outside the realm of traditional collegiate licensing are increasingly pairing with universities for new fashion-forward […]
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Youth Movement
In the last year, fashion brands have been actively looking to the kids’ sector for growth opportunities, often by expanding their children’s businesses—or entering this sector for the first time—through licensing: Superdry got into the kids’ space in a licensing deal with U.K. retailer Next, announced earlier this month. The 95-piece collection, which Next will […]
Full Speed Ahead for Motorsports Teams
Auto racing has been a notable inspiration in the fashion industry for the last two and a half years, with experts crediting the launch of Ferrari’s first full fashion collection in June 2021 with jumpstarting the current popularity of the look. The trend has also been driven by the fact that sports influences in general, […]