Within the past year, professional sports licensors worldwide have been expanding their presence in the health and wellness sector. They are teaming with licensees across a variety of categories, including: Nutritional supplements. Manchester United signed a deal with IVC for a line of wellness products in China, starting with a line of supplements under IVC’s […]
Archive | Sports
Sporting a New Look
The four major professional sports leagues already count more than 30 apparel companies on their respective licensee lists, most of them well entrenched. And that takes into account the trend over the past several years in which the leagues (and colleges and universities to a degree) have cut the number of licensees in the category, […]
Back to the Beginning
A new wrinkle has been added to the well-established technique of sports-related cross-licensing, as today’s professional athletes are co-branded with their youthful selves. Last summer, NFL Players Inc., which handles licensing for the NFL Players Association, teamed with Pop Warner Little Scholars for a line of merchandise highlighting current players in their Pop Warner youth […]