High-end bridal designers who got their start specializing in wedding dresses, and remain well known for their creations in this space, have been expanding their licensing activity recently. Some are poised to get into licensing and collaboration in a significant way for the first time, while others are adding to a long list of existing […]
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Measuring Success in Decades
Last month, Popeye Magazine, a Japanese men’s fashion periodical published by Magazine House under license from King Features, celebrated its 40th anniversary. The milestone serves as a reminder that, despite all the focus these days on short-term collaborations and limited editions, there is still a place for traditional, long-lasting licensing partnerships. Other examples include: Elizabeth […]