Over the last few years, licensed properties are increasingly playing a central role in programs that teach financial literacy to adults and children. The IPs are a way to not only raise awareness for these promotions, but to make the subject matter more accessible, interesting, and fun. Recent initiatives, mostly featuring characters or celebrities, take […]
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Esports Properties Score New Partnerships
Esports has gained a higher profile among the general public during the COVID-19 crisis, with viewership and participation both up. Some mainstream sports fans have turned to esports for entertainment or wagering due to the lack of any other sport to watch. Athletes from traditional sports have helped generate awareness during their leagues’ hiatuses by […]