Pickleball participation increased 56% in 2024, according to the National Sporting Goods Association, marking the third year in a row that the sport has seen annual growth of 50% or more. While the number of new pickleball-related licensed product initiatives seems to have died down a bit compared to earlier in the sport’s short lifespan […]
Tag Archives | USA Pickleball
Sports Licensors Win with Wine
Historically, sports viewership has been much more associated with the consumption of beer than with wine. But that situation has been changing over the past few years as sports leagues, teams, and governing bodies have increasingly paired with wine marketers, opening up a new category for promotions and, in some cases, licensed products: In July […]