Beauty companies have been collaborators in women’s sports ever since the latter began its quick ascent in attendance and ratings not so long ago, and they remain as one of the preeminent partner types. This year has been particularly active for sponsorships involving women’s sports leagues, with several deals announced in 2025: In October, Glossier […]
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Women’s Sports Reach New Merch Milestones
Interest in women’s sports remains strong, as does demand for merchandise tied to women’s leagues, teams, and athletes. But product supply, variety, and quality continue to lag behind the men’s game. A few key milestones in the past year have contributed toward reducing some of these deficits, however: In July, the Orlando Pride of the […]