Ye, the musician, designer, and entrepreneur formerly known as Kanye West, is demonstrating the risks for marketers involved with celebrity licensing, as many of his licensing deals and collaborative ventures have fallen apart in the last two weeks in the wake of his antisemitic comments: Adidas was the latest partner to sever ties, ending its […]
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Music and Merch
There has always been a strong connection between music and merchandise, but the relationship between the two is intensifying and broadening of late. Musicians continue to look for ways to strengthen their revenue streams from licensed products to help compensate for the album sales that used to be their bread and butter but have plummeted. […]