A few months ago, we noted that cheese had become a hot commodity for food-to-food collaborations. One niche within that space that has generated particular interest of late is the ultimate comfort food, macaroni and cheese. Marketers of mac and cheese are looking to create limited-edition varieties by partnering with brands associated with compatible flavors, […]
Tag Archives | TRUFF
Out of the Fry Basket, Into the Fire
Forget about the chicken wars. Quick-service restaurant and retail food and beverage brands have recently been ordering up some tasty promotions and collaborations centering on a hot menu item: French fries. Some examples: In a widely reported pairing last week, Arby’s worked with craft distillery Tattersall to create a very limited run of two fry-flavored […]