Licensed crochet patterns and kits, particularly of small, amigurumi-style stuffed creatures, are experiencing a high in 2025, with many new deals building on the steady growth of the craft, and licensing’s role in it, since the early 2000s. Easily available patterns on the Internet, the rise of crocheting influencers, and sales of finished products by […]
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The Many Hues of Adult Coloring
Although publishers report continued strong sales for adult coloring books (at least in the U.S.), and licensors are still entering the market or looking into doing so, this now-crowded sector is starting to mature. One indication is its diversification and expansion in several directions: Adjacent categories. Buffalo Games has a line of puzzles that come […]
True Colors
The anticipated melding of adult coloring books and licensing is starting to happen in a big way. In last week’s Nielsen Bookscan bestseller list, three of the top five and 12 of the top 25 titles were adult coloring books. Game of Thrones and Outlander—both published by Bantam that week—ranked as number 3 and number […]