Specialty teas and gift sets centered around tea do not represent a new category for licensing, but the number of deals (mostly for limited editions) and the variety of properties involved have both been growing recently. Here is some of what four leading licensed tea purveyors have been up to when it comes to collaborations: […]
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Seeing Green
St. Patrick’s Day has become an increasingly important occasion for collaborations and promotions, as licensors and licensees consider holidays throughout the year as potential reasons to debut new products or highlight existing ones. While nowhere near as big as more high-profile milestones such as Halloween, Valentine’s Day, Earth Day, and the like, St. Patrick’s Day […]