College athletes have been able to capitalize on their names, images, and likenesses (NIL) for less than a month, as the NCAA, on July 1, suspended its NIL rules. They are quickly taking advantage of the new opportunities. The process of getting to this point began back in 2009 when former UCLA basketball player Ed […]
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First Signs of Fall
The introduction of pumpkin spice-influenced products in restaurant chains, consumer packaged goods, and pop culture—a signal that summer is turning to autumn—begins earlier every year, with sightings as soon as mid-August. Naturally, licensed products and collaborations are in the mix. Some of the strategies for pumpkin spice-related initiatives include: Focusing on flavor. McDonald’s and Kraft […]