Recently, a number of celebrities and brands have announced initiatives (licensed and otherwise) centered on heavy-duty strength-training and fitness equipment such as stationary bikes, treadmills, squat racks, weight benches, and barbells. Licensing deals occur fairly frequently in the fitness equipment space, but are typically focused on light-weight tools such as yoga mats, handheld dumbbells, ankle […]
Tag Archives | Technogym
And Now For Something Completely Different
Every once in a while, licensing initiatives come about that seem to be wholly new, at least within their segment of the licensing business. While it is always difficult to determine whether something is really a “first,” here are a few examples from recent months that are innovative in some way: Christian Dior Paris paired […]