Afternoon teas have been on the rise as a form of licensed experience. They are often tied to properties such as British literary characters and anime, luxury fashion and lifestyle brands, and celebrity chefs and bakers, although other types of IPs are involved as well. Another growing source of inspiration for licensed teas over the […]
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All The Buzz On Bees
A number of marketers have recently focused their attention on products and promotions to raise awareness and funding for the protection of bees, the most important pollinators of food crops globally: Two Australian luxury labels, fashion design brand KitX and jewelry marketer Heart of Bone, paired for the Tiny Bee Stud, with 10% of all […]