In the last few months, several quick-service and coffee shop brands have announced promotional initiatives involving limited-edition apparel and accessories, typically handled through their advertising agency or marketing department rather than through a licensing rep: Taco Bell partnered with Forever 21 to design an apparel collection including hoodies, bodysuits, tops, and anoraks that feature the […]
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Product as Promotion
Several recent announcements show how corporate brands’ licensing activity these days often walks the line between consumer merchandise and marketing: Luxury meets novelty. Cheetos’ first online store, introduced at the end of November, features an assortment of luxury items, some of which sound like April Fool’s jokes. In fact, the site’s Cheeteau fragrance began its […]