Tag Archives | Sugarfina

Is the Bubble Bursting on Hard Seltzer?

The hard seltzer category, which has been experiencing strong growth since 2018—and has been at the center of a number of collaborations and licensing deals—has started to show signs of leveling off. Alcoholic beverage industry analyst IWSR predicts the hard seltzer category will increase by 73% in the U.S. in 2021, a significant rate but […]

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The Experience Economy

As entertainment licensors create experiential extensions of their properties, such as theme park attractions, stage plays, and exhibitions, it is standard practice to create merchandise dedicated to the special event, to be sold at the venue as well as in the licensor’s and sometimes the licensee’s proprietary online and retail channels. For the biggest licensors, […]

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