A design technique that is currently trending in collaborative apparel collections is to hide meaningful text and graphics in linings, pockets, and collars where they are not visible, except to the owner of the piece. A few examples from the world of sports and sportswear this past summer illustrate: Sportscraft, the long-time creator of the […]
Tag Archives | Sportscraft
Medaling in Olympic Fashion
When the 2024 Summer Olympic Games open on July 26, national teams from around the world will be more fashion-forward than ever, as befitting the Games’ location in the fashion capital of Paris, France. A large number of fashion brands, from luxury labels to sportswear companies to streetwear brands, are pairing with national Olympic committees […]