Current and former pro skateboarders are desirable collaboration partners for apparel and footwear companies. This is especially true for marketers specializing in, or with a strong business in, streetwear and/or sneakers, and that includes the biggest players. Most of the efforts take the form of capsule collections. Some examples from the past year: Reebok released […]
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Suiting Up
A trend in celebrity and sports licensing over the past several years has consisted of current and former pro athletes from the four major U.S. sports leagues individually introducing their personal brands into higher-end menswear and underwear programs. Athletes from outside the four major leagues, some active and some retired, are following suit, both globally […]