One of the fastest-growing areas for licensing in the women’s apparel industry over the past two years has been the so-called “plus-size” market, which has attracted designers such as Isabel Toledo, a raft of celebrities from Jessica Simpson to Melissa McCarthy, and TV properties such as Empire. The men’s equivalent, the “big-and-tall” market, keeps a […]
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Celebrity Sightings
Celebrity presence at this year’s Licensing International Expo, which officially opens tomorrow (June 21, 2016), promises to skew toward the sports arena, as many of the scheduled appearances are tied to athletes or others in the sports industry. The NFL Players Association is bringing a contingent of pro football team members, from Ameer Abdullah of […]
Pro Athletes’ Goal: Menswear Deals
Through social media, television exposure, and paparazzi pictures, many major league athletes have become known for their fashion sense off the field. As a result, several current and former athletes have entered the men’s apparel category, mostly through direct-to-retail licensing deals and often with a focus on tailored suits and related accessories: Former NFL defensive […]