Several high-profile influencers involved in licensing and collaborations have faced a backlash—in most cases with negative ramifications for their businesses—in the last month, due to past or present racist content: Shane Dawson posted a 20-minute video apologizing for using racist language and stereotypes, as well as blackface, along with other content such as jokes about […]
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Licensing Is No Joke
Many of the top-ranking influencers on YouTube, Instagram, and other platforms, as ranked by sheer numbers of followers, specialize in comedic sketches, observations about their daily lives, pranks, and similar content. A few of the social media stars of this sort have fairly broad licensing programs. Jake Paul, represented by Brand Central since 2017, is […]