Athletes playing on professional sports teams have increasingly entered the men’s apparel market, especially through collaborations, proprietary brands, and direct-to-retail deals. These have included players known for their careers in football (e.g., Russell Wilson with his Good Man brand), baseball (Mo Vaughn with his MVP Collections), basketball (Russell Westbrook with his ongoing capsules at Barney’s […]
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Pro Athletes’ Goal: Menswear Deals
Through social media, television exposure, and paparazzi pictures, many major league athletes have become known for their fashion sense off the field. As a result, several current and former athletes have entered the men’s apparel category, mostly through direct-to-retail licensing deals and often with a focus on tailored suits and related accessories: Former NFL defensive […]