The music sector is one of most active in the licensing and collaboration field these days, with new deals announced almost daily. Initiatives are wide ranging: Ariana Grande has lent her name and likeness to a new bundle of virtual goods, as well as presenting a concert series, in Fortnite; My Chemical Romance released its […]
Tag Archives | Rolling Stones
Music and Merch
There has always been a strong connection between music and merchandise, but the relationship between the two is intensifying and broadening of late. Musicians continue to look for ways to strengthen their revenue streams from licensed products to help compensate for the album sales that used to be their bread and butter but have plummeted. […]