The costume industry is in the midst of transitioning from a historical focus on kids and Halloween to more of a year-round, all-encompassing, and all-ages business. This change is occurring due in part to an increase in adults going all-out to celebrate Halloween and to the rise of massive fandoms tied to pop-culture properties, many […]
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Adaptive Products: An Unexplored Opportunity
Companies with ties to licensing are increasingly creating products for consumers with special needs, an underserved population. This customer segment encompasses everyone from children with autism to people of all ages with conditions such as Parkinson’s disease or multiple sclerosis, to seniors who have trouble getting dressed due to dementia or physical ailments. Some of […]