Each year, the profile of character properties from China, Korea, Malaysia, and other Asian territories grows at Licensing Expo. There are new exhibitors, the booth sizes increase, and more licensors spin off from their respective countries’ group pavilions to oversee individual booths. Some, such as South Korea’s LINE Friends—a set of characters from a text […]
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Looking East
Japan has long been a source of children’s properties that have made their mark on the global licensing business, with examples ranging from Hello Kitty to Yo-Kai Watch to Pokémon, the last currently surging thanks to the hit mobile game Pokémon GO. More recently, kids’ entertainment properties from other countries in East and Southeast Asia […]
Asian Licensors Look Abroad
Entertainment properties from the key Asian territories of Japan, China, and Korea have been strengthening their focus on international territories of late, both in other Asian countries and beyond. The classic Japanese preschool property Anpanman, a book-based TV series that is estimated to drive $1 billion or so in retail sales of licensed goods each […]