Rather than doing business under their own names, as is traditional, a growing number of artists are creating separate brand names to identify their work and serve as the centerpoint for their licensing activities: Mexican artist Juan de Lascurain, represented by RJM Licensing, uses the Dream Big World brand as the umbrella for his colorful […]
Tag Archives | RJM Licensing
Literary Layette
Children’s picture books without entertainment backing tend to be licensed on a limited basis, focusing on higher-end products sold through specialty stores. One active area is the infant-products category, where classic storybooks, with their nostalgic appeal and educational positioning, attract parents and grandparents, as well as consumers looking for baby gifts. To illustrate, three such […]