Forget about the chicken wars. Quick-service restaurant and retail food and beverage brands have recently been ordering up some tasty promotions and collaborations centering on a hot menu item: French fries. Some examples: In a widely reported pairing last week, Arby’s worked with craft distillery Tattersall to create a very limited run of two fry-flavored […]
Tag Archives | Rick & Morty
Reflected Glory
Three recent hot-markets scenarios in the entertainment/character segment arose after a licensed property or product made an appearance in an unaffiliated TV show or film: Netflix’s Stranger Things, which takes place in the 1980s, featured a Halloween costume incorporating a hand-made Ghostbusters logo on a pair of Reebok sneakers from the era. The cameo led […]