New flavor trends that come into favor in restaurants and homes typically spur marketers to consider collaborations that bring brands associated with those flavors into new categories. Examples in recent years range from cereal and cinnamon to pickles, all of which have made their way into a variety of pairings, both logical and unexpected. Some […]
Tag Archives | Quaker Oats
Taking Cereal in a New Direction
Since about 2018, cereal companies have been frequently forging inbound licensing deals or other forms of partnership with marketers of sweet snacks, from candy to cookies to ice cream. The result has been a proliferation of breakfast foods such as Nestlé Drumstick cereal from General Mills, Peeps cereal from Kellogg’s, and Hostess Twinkies cereal from […]