Collaborations that pair properties from the world of entertainment and sports have been on the rise in the past year, as animated IP, musicians, and preschool characters team with athletes, clubs, and leagues in innovative ways. This is not a new phenomenon; however, a higher-than-average amount of energy has been devoted to this type of […]
Tag Archives | Premier Lacrosse League
The Lure of Lacrosse
Lacrosse, which originated in Native American culture going back to the 12th century, has been one of the fastest-growing sports in the U.S. for over a decade, according to research from the National Sporting Goods Association, the NCAA, and other associations and researchers. The increase in interest extends to all levels of the sport: professional, […]
Going for the Win
Deals announced in summer and fall 2019 illustrate some of the key current trends in the sports licensing business: Rising activity around women’s sports. The English Netball League, a 90-plus-year-old women’s sports entity, signed a deal with British retailer Oasis for a range of apparel, with players Ama Agbze, Eboni Usoro-Brown, and Jade Clarke appearing […]