Social media has permeated the licensing business as a marketing tool, as an inspiration for products (e.g. selfie sticks), as a source of properties, and as a content platform. Not surprisingly, it has also given birth to a number of design trends: Hashtags. Licensors and licensees are integrating hashtags into graphics for apparel and accessories. […]
Tag Archives | Pac-Man
Eye on Early Electronic Entertainment
As the first video games to achieve mainstream popularity back in the late 1970s and early 1980s approach their 40th anniversaries, many are the focus of licensing initiatives that highlight their retro appeal. These vintage-styled items are likely to resonate both with the games’ original fans and with young video gamers attracted to their old-school […]