Licensors are always looking to innovate by capitalizing on opportunities to pair a property with a rising consumer trend. That process can be more involved in the food industry than in other categories. But a handful of current food and beverage trends—some of which have been around for a while—are starting to spur the development […]
Tag Archives | Oprah Winfrey
Hosts With the Most
TV and radio presenters—hosts of talk shows, reality TV series, game and competition shows, and the like—comprise a growing sector within celebrity licensing. Some recent examples of merchandise initiatives involving TV presenters include: Ellen DeGeneres, among the most active in the group, who recently announced a line of 60 fashion pieces at Walmart under the […]