Licensors, licensees, and retailers have been launching incubator, accelerator, and crowdfunding-based innovation programs in an effort to find new ideas for properties and products that could succeed at retail and that they might not find through traditional means. The programs vary from one another in many ways. They begin at different stages of a property’s […]
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Athletes Offer Celebrity-Licensing Insights
The week before the Super Bowl in early February, the NFL Players Association and its partners in the OneTeam Collective incubator program hosted an educational panel of athletes and licensees who spoke about celebrity participation in licensing, endorsements, and other forms of partnership. The event was part of OneTeam Collective’s second annual Pitch Day, where […]