Just two weeks ago (“Honing in on the Hispanic Market,” May 17, 2018), we noted the slow and steady rise of licensing initiatives intended to appeal to Hispanic consumers in the U.S. Last week’s Licensing Expo confirmed this trend, with more exhibited properties than ever having this population in mind: Entertainment and publishing. One Entertainment, […]
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Focus on the Hispanic Market
Over the last year, licensors have continued to launch licensing programs meant to appeal to Hispanic consumers. Increasingly, these programs view the Hispanic market as one strong component of a broader audience, rather than as a standalone focus. Some of the properties are expanding into the U.S. market from a Latin American base. Chivas Guadalajara, […]
Gaining a Foothold
After many years of anticipation, soccer finally seems to be reaching a tipping point at U.S. retail. As a result, a number of leading global football clubs have retained U.S. licensing agents within the past year to assist them in expanding their presence in North America. Most are working with one of three agents that […]