Pairings of sports entities and character/entertainment properties — for merchandise, experiences, content, and/or promotions — have traditionally featured entertainment properties with all-ages followings or properties that skew toward the teen-and-older demographic. The former include the likes of Hello Kitty and the other Sanrio characters, the Disney/Lucasfilm/Marvel family, the Minions, and the Looney Tunes, while the […]
Tag Archives | NFL Draft
They May Be Corny, But They’re No Joke
As consumers in the northern hemisphere anticipate the approach of autumn, peak season for hayrides, apple orchards, pumpkin patches, and other agri-entertainment, it seems like a good time to take a look at a somewhat under-the-radar but not uncommon form of experiential initiative—namely, the corn maze. For consumers, seeing their favorite characters or other IP […]