Historically, sports viewership has been much more associated with the consumption of beer than with wine. But that situation has been changing over the past few years as sports leagues, teams, and governing bodies have increasingly paired with wine marketers, opening up a new category for promotions and, in some cases, licensed products: In July […]
Tag Archives | New Mexico State University
School Spirits
When New Mexico State University and its licensing agent, The Collegiate Licensing Company, signed a deal with Dry Point Distillers in 2020 to create Pistol Pete 1888 Six-Shooter rye whiskey (named after its mascot, Pistol Pete), it noted that it was the first college or university to introduce a whiskey collaboration. The school has been […]
Wine Pairings
One product category that has flourished during the pandemic is alcoholic beverages, including wine. From early March through mid-September, wine sales grew 19.3% in volume and 24.7% in dollar sales compared to the same period the previous year, according to Nielsen. A number of new licensed and collaborative wines, some limited editions and others under […]