Even as mini-collectible toys have become a key category for entertainment/character licenses of all types, properties with roots in the world of collectibles are also increasingly launching outbound licensing programs. Some of the newer entrants into the market include: Splashlings from TPF Toys, licensed by Shaftesbury/Smokebomb. Licensees announced to date include Boston America, Children’s Apparel […]
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Blind Bag Bonanza
When the NPD Group released its estimates for U.S. toy industry growth for the first nine months of this year, it called out the collectibles category as a particularly strong segment, with sales up 64% year-to-date. Blind bags—impulse-priced foil or plastic bags with a surprise mini collectible toy inside—represent a bright spot even within collectibles, […]