Even as mini-collectible toys have become a key category for entertainment/character licenses of all types, properties with roots in the world of collectibles are also increasingly launching outbound licensing programs.
Some of the newer entrants into the market include:
- Splashlings from TPF Toys, licensed by Shaftesbury/Smokebomb. Licensees announced to date include Boston America, Children’s Apparel Network, Clever Cookies, Concept 1, Fashion Angels, Global Design, Intimo, and Jay Franco.
- Grossery Gang from Moose Toys. FGMNT is one licensee on board, for mobile and augmented reality games; Bulldog Licensing is among the property’s international agents.
- L.O.L. Surprise! from MGA Entertainment. The company is introducing its licensing program for the toy line, which debuted at the end of last year, at Licensing Expo this month.
- Hatchimals Colleggtibles from Spin Master. This spin-off of the core Hatchimals brand, rolling out this spring, has a separate style guide and is expected to be the focus of many of the consumer products programs from Spin Master’s 25 Hatchimals licensees.
These recent collectibles-based licensing programs join a number of others, notably those tied to MGA’s Num Noms, Disney’s Tsum Tsum, and Moose Toys’ Shopkins.
Comments are closed.