Beauty companies have been collaborators in women’s sports ever since the latter began its quick ascent in attendance and ratings not so long ago, and they remain as one of the preeminent partner types. This year has been particularly active for sponsorships involving women’s sports leagues, with several deals announced in 2025: In October, Glossier […]
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Of Makeup and Men
Makeup brand CoverGirl announced earlier this month that James Charles would become its first-ever male endorser. That news put a spotlight on a previously little-known segment of Internet celebrity: male social media stars who have gained followings for transforming their looks through the application of color cosmetics, often in dramatic fashion. Marketers are starting to […]