As consumers in the northern hemisphere anticipate the approach of autumn, peak season for hayrides, apple orchards, pumpkin patches, and other agri-entertainment, it seems like a good time to take a look at a somewhat under-the-radar but not uncommon form of experiential initiative—namely, the corn maze. For consumers, seeing their favorite characters or other IP […]
Tag Archives | Luke Bryan
Party On
Last October, we took a look at the emergence of licensing deals and collaborations in the hard seltzer category. At the time, a handful of brands, such as Hard Rock and Ralph’s Italian Ices, had entered the category through partnerships with alcoholic beverage makers. Since then, this space has become a go-to category for appropriate […]