Many consumer products marketers and IP owners were back with April Fool’s Day pranks in 2021, after a break last year due to the pandemic still being in its early weeks. Some examples of the trickery on April 1 last week were tied to current events, as when Wildbrain’s Teletubbies announced their own NFT, the […]
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Esports Properties Score New Partnerships
Esports has gained a higher profile among the general public during the COVID-19 crisis, with viewership and participation both up. Some mainstream sports fans have turned to esports for entertainment or wagering due to the lack of any other sport to watch. Athletes from traditional sports have helped generate awareness during their leagues’ hiatuses by […]