Licensors and licensees continue to develop product initiatives meant to appeal to U.S. Hispanic consumers: In April, Masked Republic introduced a website, LuchaCentral.com, with Asteri Networks as a hub for news and content about Mexican masked wrestling. In addition to curated and original news, an event calendar, profiles of the luchadors (wrestlers), and a social […]
Tag Archives | Learfield Licensing
College Co-Brands
Over the past few years, collegiate licensing programs have upped their co-branding and cross-licensing activities, creating initiatives that combine their own marks with outside properties of various types: Local pro teams. Licensee Champion forged a deal for apparel that blends the IP of the Texas Tech University Red Raiders with that of Major League Baseball’s […]